The Wicked Salesman


10 March 2019. First Sunday of Lent

Reflection (Sem. Alfredo O. Dimaano, Jr.)

The faithful was reminded by Pope Francis in his apostolic exhortation, Gaudete et Exsultate, that the devil is not a myth or simply an idea. The devil is real and seeks to ruin man by his lures and temptations. The devil always grabs every opportunity to knock at our door like a salesman, offering false promises and fake promotional campaigns.

In the Gospel, Jesus, too was tempted by the dubious salesman, the devil, who offered Him bogus power, riches and dominion. However, Jesus’ action should be a model for us on how to handle the enticements of the cunning devil: to ignore him. Yes, we must never make any “conversation” with the prince of lies. Jesus did not talk to him; what He did was to give the devil the words of God in the Old Testament, particularly the Book of Deuteronomy. Never entertain the devil. From the onset, we must never engage with him even in “small” talks, that is, giving him attention.

Focusing on our prayer life, doing acts of sacrifices, and meditating on the Word of God especially in this Lenten Season will greatly make us bold in saying “NO” to the devil’s deceitful “free product offerings”. Never buy his empty assurances. Take notice of this: Beware of this wicked salesman. Do not let him enter your heart’s door.

The Gospel Today
Luke 4:1-13

Filled with the Holy Spirit, Jesus returned from the Jordan
and was led by the Spirit into the desert for forty days,
to be tempted by the devil.
He ate nothing during those days,
and when they were over he was hungry.
The devil said to him,
“If you are the Son of God,
command this stone to become bread.”
Jesus answered him,
“It is written, One does not live on bread alone.”
Then he took him up and showed him
all the kingdoms of the world in a single instant.
The devil said to him,
“I shall give to you all this power and glory;
for it has been handed over to me,
and I may give it to whomever I wish.
All this will be yours, if you worship me.”
Jesus said to him in reply,
“It is written:
You shall worship the Lord, your God,
and him alone shall you serve.”

Then he led him to Jerusalem,
made him stand on the parapet of the temple, and said to him,
“If you are the Son of God,
throw yourself down from here, for it is written:
He will command his angels concerning you, to guard you,
With their hands they will support you,
lest you dash your foot against a stone.”

Jesus said to him in reply,
“It also says,
You shall not put the Lord, your God, to the test.”
When the devil had finished every temptation,
he departed from him for a time.

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